In 2025, it’s not enough to just have a campsite — you need to make sure the right people can find it, fall in love with it, and book it.
Luckily, standing out online doesn’t require a massive budget — just a little strategy, consistency, and heart.
1. Build a Beautiful, Mobile-Friendly Website
Your website is your digital welcome mat. Over 70% of people are browsing on mobile, so if your site is slow, clunky, or confusing — they’ll bounce.
Pro tips:
Make it visual — use high-quality, authentic photos.
Add clear CTAs like “Book Now” or “View Availability.”
Use headings, bullets, and short paragraphs to make it skimmable.
💡 At Wild Routes, we design SEO-optimized, mobile-first websites built to convert.
2. Show Up Where Campers Hang Out
Think beyond your website. Travelers are discovering their next trip on:
Instagram & TikTok (yes, even older audiences!)
Pinterest boards
Google Search
Travel blogs and curated directories
Get listed, share stories, and collaborate with creators to get your site in front of fresh eyes.
3. Be Discoverable Through SEO
Search Engine Optimization might sound techy, but it really comes down to this: using the right keywords so people can find you.
Include search terms like:
“Eco-campsites near Johannesburg”
“Dog-friendly camping Western Cape”
“Off-grid bush stays South Africa”
Bonus: Add a blog or stories page to your site. Google loves fresh content!
4. Embrace Your Uniqueness
Don’t try to be everything to everyone. Are you great for couples? Families with toddlers? Digital nomads? Let that shine.
Include your personality, values, and mission on your “About” page. People are booking based on feeling, not just features.
