Social media can feel like a full-time job — but it doesn’t have to. Done right, it can help you build community, boost bookings, and keep your site top of mind.
Here’s how to make the most of it without burning out.
1. Start With Just One Platform
You don’t need to be everywhere. Focus on where your ideal guests are — often Instagram or Facebook.
Set a goal of posting 2–3 times per week consistently. Think quality over quantity.
2. Share More Than Just Campsite Pics
Your audience doesn’t just want to see empty tents. Show the experience.
Ideas:
Guests making coffee on the fire
Sunsets from your lookout point
Rainy day coziness inside a tent
Morning wildlife visitors
Your team or personal story
3. Use Video — Even Simple Ones
Reels and Stories are social gold right now. You don’t need a drone or pro gear — a short clip of a campfire crackling or a 10-second walk-through of a cabin can go a long way.
4. Engage Back
Social media is a conversation, not a billboard. Respond to comments, ask questions, share user content (with permission).
Feeling shy about showing your face? You don’t have to — but personal touches go a long way.
5. Plan Ahead
Use free tools like Later or Meta Business Suite to schedule content in batches. That way, you're not scrambling every day.
