What’s the first thing you do before booking something online?
Check the reviews.
Your future guests are doing the same thing — which makes reviews one of the most powerful tools in your marketing toolbox.
Why Reviews Matter
They build instant trust. People believe other campers more than any ad.
They influence decisions. Even one glowing review can tip the scale in your favour.
They improve SEO. Google loves fresh, user-generated content.
Where to Collect Reviews
Google Business Profile
Facebook Page
Booking platforms (Airbnb, Hipcamp, Lekker Kampplekke, etc.)
Your Wild Routes listing!
How to Get More Reviews
1. Ask Promptly
Send a friendly email or WhatsApp the day after checkout with a link. Keep it short and personal.
2. Make It Easy
Include direct links or even QR codes at check-out or in your welcome folder.
3. Offer a Small Perk
Consider a thank-you discount for future stays or a surprise gift draw for reviewers.
What to Do With Reviews
Feature them on your website and social media
Create quote graphics or video testimonials
Use them to improve (and highlight what people love most!)
